It is no secret that I am a true believer when it comes to “Thinking Styles.”  As I have said many times before, learning about Thinking Styles gave me a peek behind the curtain.  By understanding and applying a thinking styles assessment tool called the Neethling Brain Instrument or the NBI, I finally understood why I do the things I do and why many other people do it all so differently.

I came to realize why my husband’s improvisational cooking made me, a strict recipe cook, so nervous.  It clicked why a business meeting where I heard the life story of the person across the table but came no closer to closing the deal, was perfectly fine with me.  I understood why a former colleague always wanted me to get to the bottom line quickly when I was much more interested in the back story.

Examples abound but the fact is, using thinking styles to interact with people is very effective and can make your professional and personal life easier.  The possibilities are practically endless – you can minimize misunderstanding, improve morale, stop having the same conversations over and over again and be more persuasive.

Interested?  Not sick of hearing me talk about this stuff yet?  Then take a look at this video in which my good friend and unofficial sales coach, Joe McGonigal, interviews me about Thinking Styles.   Regardless of your thinking style, it will be a good use of 20 or so minutes of your time.

If you can’t see the video, click here.

I met Joe a couple of years back when I was doing my coaching training at Columbia and I am a huge fan of his.  In fact, whether you realize it or not, many of you probably have heard me talk about him.  Not only is Joe an off-the-charts R1 (if you want to know what that is, watch the video) and a high-quality human being, he is a sales genius.  Joe is responsible for almost everything I know about sales.  While there are plenty of things on which Joe and I disagree (mostly because he is a R1 and I am a R2), we both believe in the power of Thinking Styles.  If you want to be better at what you do – to be exceptionally good in your career – I encourage you to watch Joe and me in action.

To contact Joe directly with questions, you can visit his website here or email him at