So You Want to Increase Profits? Go to Diapers.com

The last time you were looking for a solution to a problem you probably overlooked the obvious fix.  People do it all of the time.  They ignore the evident answer and go for the one that lies further afield instead. That said, there are exceptions to this rule.  One...

One Bad Apple Ruins the Whole Bunch

It is often difficult- and sometimes downright impossible- to tell the good apples from the bad.  Upon biting into a shinny, red, seemingly perfect apple you discover it actually is mealy, worm infested or rotten to the core.   Alternatively, one that is bruised can...

Advocating for Imperfection

If your educational and career paths are anything like mine, somewhere along the way you were told that soup-to-nuts perfection in your professional endeavors was the goal.  You were lead to believe that documents couldn’t have typos, suggestions had to be thoroughly...